How McEwan Presents Ideas about Memory and Recall in Enduring Love :: Enduring Love Ian McEwan Literature Essays

How McEwan Presents Ideas about Memory and Recall in Enduring sleep togetherIn Enduring Love McEwan has created a storyline that refers to the 1stperson narrators own perception of his own mind and memory. Becauseof this we do non know whether to authority Joe or not as he is extremelybiased in his own opinion. At the precise beginning of the novel we, asthe reader, feel extremely safe being in Joes hands because we seethe very scientific, sharp mind however as we go on through thestory we see the loss of rationality and we ar given hints not totrust Joe as much as we did His writings sort of like yours and MrTapp went to the toilet, not his daughter.Within the opening chapter we see as a very clear memory from Joe ofthe heave accident. Within this chapter we see the very rationalside of Joe where we see the view of the billow accident from abuzzards point of view so that it looks like the people who arewithin the balloon accident are on a snooker table coming from alldirecti on. Joe is able to stop time here and point out where suddenly everyone is in relation to himself and the actual balloon.The use of narrative and chronological time not being the same in thefirst chapter also gives the reader distinguishable views of Joes ownmemory and what kind of state he is in within the first chapter thechange from people running towards the balloon to then of Joes andClarissas reunion to then being back at the balloon accident. From the very beginning of the novel we, as the reader, see that Joeis a very rational person who has to think about every single detailof his own life and other peoples lives around his own. However inChapter 3 we see a very emotional part of Joe as he describes whatboth he and Clarissa are up to after the great tragedy of the balloonaccident why didnt I think of this? and she caressed my balls. This defiantly shows another side of Joe that we hadnt seen yet, thisgives the reader the insight into Joe so that we know what differentsides in that respect are to him that can affects his own memory. This isextremely important for the reader as we must know whether thenarrator is trustworthy or not. At his point we are given no reasonto doubt Joe and what he is telling us. However at the end of chapter3 we are given an inclination not to trust Joe as much as we do as Jed

Ferris Beach: Automobiles and Motorcycles as Symbols :: McCorkle Ferris Beach Essays

Ferris Beach Automobiles and Motorcycles as Symbols During adolescence, one makes a transition from a child to a young adult. It is normal for an adolescent to be confused and frustrated with new ideas regarding morals and beliefs. People, places, and experiences teach adolescents about life and how to handle different situations., and the environments of the individuals become instrumental for their development. In the unused Ferris Beach, Jill McCorkle provides an example of the learning process of an adolescent girl in the 1970s. Kate Burns accepts the changes of a shifting South and eventually embraces a change within herself. In McCorkles novel, cars and highways provide an index for understanding the new changes in the South. At this time, cars became possessions of most families and the automobiles prevalence sparked many changes for adolescents in America. McCorkle uses the car in her novel as a vehicle for Kate Burns to learn about life and growing up. The car was first considered a common household item in the 1970s, which signified a sizable change in American life and change magnitude opportunity for all people. One major change made with the increase in cars was the make of roads which McCorkle notes, ...Mrs. Poole rented out Browns Econo Lodge on Old 301, which had gone bust with the building of I-95 (McCorkle 35). The process of the old Econo Lodge being torn down and replaced by the new road calls for a lot of physical changes. The destruction of the Econo Lodge is comparable to Kate losing her girlish attributes. As the new road is being paved, Kates figure is maturing and winning on a more womanly shape. Most people enjoy knowing they have security in a situation and dislike periods of transition. Therefore, when towns crossways America experienced the construction of roads, citizens were anticipating and impatiently waiting its completion. Kate possess a similar attitude regarding the culmination of her adolescence. She longs for thi s growth to reach finality and hopes that she will someday appear as womanly as Angela, ...so young-looking and glamorous in her two-piece sparkly gold suit right below her navel (16). The building of I-95 increased opportunities for those with cars. Distances between cities seemed shorter and many consumer goods became widely accessible. The ability to travel on modern roads allows Kate and her dad to make the trip to Ferris Beach.

The Language of The Neuromancer Essay examples -- Neuromancer Essays

The Language of The Neuromancer According to A Handbook of Critical Approaches to Literature, formalized approach represents an approach with methodology, with a history, with practiti unmatchablers and with some detractors (73). When all the words, phrases, metaphors, images, and symbols and examined in terms of each other and of the whole, any literary text worth our efforts will viewing its own internal logic (75). However, peculiarity of language use remains one of the most prevalent aspects of the formalistic approach in literature. The sky in a higher place the port was the color of television tuned into a dead channel (3). Opening the novel with the use of such extravagant language, the causality sets an ambiance for an intriguing and involved proceeding plot. Using surrealistic language that starts with heavy-duty terminology and bizarre coding, to names of places that have dubious and ambiguous meaning, to characters names that Gibson uses in his cyberpunk novel, th e author exposes the reader to a number of different nationalities and words derived from foreign languages that pertain to events of the modern world. Gibson talks about the Russian military prosthesis, the East European brand teeth of Ratzs, the Chinese nerve splicing, the Japanese Sarariman or the English slang for suit, the Australian bellowing, the French flechettes, the Jamaican Rustafarian culture, the Turkish settings, which proceeds in an on-going concoction of terminology. This impression leads to the perception that incorporation and interrelation of mixed and diverse cultures through the use of different languages represents a stronghold for the creation of the entire world as one big cosmopolitan society. Describing... ...ce, and mancer stands for a magician and romance. Yet, Neuromancer might be Gibsons mere speculation about Cases quality as a computer hacker who disrupts the complaisant order by throwing virus programs into society, thus causing chaos in the wo rld. Nonetheless, using the neuromancer as a pun, the author could be alluding to the Necromancer in Goethes Faust, which government agency a magician dealing in evil spirits and death. Apparently, peculiarity and the use of surrealistic language determine the conceit and revelation of the novels plot. However, contemplating about the coming(prenominal) of science fiction and cyberpunk literature, it is probable that humans will not be capable of deciphering the language without the use of additional help sources. Rather, science fictions predisposition of becoming an unintelligible puzzle of words increases on a daily basis.

Octavians Journey to Become Augustus :: essays research papers

Octavian was born in capital of Italy on September 23, 63 BC. He was given the name Gaius Octavius, however, he would not keep this name for long. His father, who shared his name, came from a respectable although undistinguished family and was governor of Macedonia. In terms of his rise to power, Octavians most important conterminous family member was his mother, Atia, who was the niece of Julius Caesar, who would soon be Romes greatest and most successful general and Dictator. When Octavian was four years old, his father died so he pass most of his childhood with his stepfather Lucius Marcius Philippus. When he was 15 he was elected to the College of Pontiffs where Caesar requested that Octavius join his staff for hi campaign in Africa. Although he didnt go to Africa with Caesar, the following year, he attempted to join Caesar in Spain to fight the forces of Pompey, however he fell ill and couldnt go. When he finally recovered, he sailed to sustain Caesar, only to be shipwrecked, however this did not stop Octavius, he traveled across hostile territory to Caesars camp, which greatly impressed Caesar. Octavius joined Caesar on the return home in which Caesar secretly changed his will to make Octavian his successor.On 44 BC, Caesar was assassinated, and his will revealed that Caesar had adopted his great-nephew Octavius as his son, making him the heir to the thrown. This meant that Octavians name was to be changed to Gaius Julius Caesar. When Octavian returned to Rome, he found it being led by Mark Antony and Aemilius Lepidus. Octavian failed to convince Marc Antony to hand over Caesars assets and documents, however he was recruited into the senate and when Antony remaining Rome to take command in northern Italy, Octavian made war on Antony who was defeated and fled to Gaul. Now the senate had lost control over Octavian who marched on Rome and forced the senate to accept him as consul. Three months later, he completely cut off the senates power.In 40 BC, stat ed by the Treaty of Brundisium. The Roman pudding stone was to be divided between Marc Antony and Octavian, Marc Antony taking the east and Octavian taking the west. Eventually, Octavian became angry with Antony, and read his will to the public, which promised large inheritances to his children but also said that if he die, his frame be moved to Egypt.

Prejudice and Racism - Color or Character? Essay -- Sociology Racism P

Color or Character?     On TV and in magazines, you seldom see a dreary bootleg person. Our culture is still being led to believe that having lighter uncase somehow makes you a better person.   Black people with lighter skin get treated better I believe this discrepancy stems from the days of slavery. In general, dark-skinned blacks labored in the fields while light-skinned blacks worked indoors. striver owners and even slaves gave lighter-skinned blacks more respect. This segregation of shades within the same race is a serious problem.   Colorism has always been an issue for the black community. In the past, some black social clubs and societies only allowed those who had light skin. People say that in the early days at Spelman College (an historically black women s college) young women were not admitted if they were darker than a paper bag, said one graduate.   Today, colorism is reinforced by black children having white G.I. Joes and Barbie dolls with blon d hair and blue eyes. It is also strengthened by the absence of dark-skinned...

Prejudice and Racism - Color or Character? Essay -- Sociology Racism P

Color or Character?     On TV and in magazines, you seldom see a dark-skinned black person. Our culture is put away being led to believe that having swooninger skin somehow makes you a reform person.   Black people with lighter skin get treated better I believe this discrepancy stems from the days of slavery. In general, dark-skinned blacks labored in the fields while light-skinned blacks worked indoors. Slave owners and even slaves gave lighter-skinned blacks more respect. This sequestration of shades within the same race is a serious problem.   Colorism has always been an issue for the black community. In the past, some black social clubs and societies only allowed those who had light skin. People say that in the early days at Spelman College (an historically black women s college) young women were not admitted if they were darker than a paper bag, said cardinal graduate.   Today, colorism is reinforced by black children having white G.I. Joes and Barbie dolls with blond hair and blue eyes. It is also strengthened by the absence of dark-skinned...

Argumentative Essay: Classmate vs Parents

Do you agree or disagree with the following statement Classmates suck in more regularise on a childs success in school than pargonnts do. Use specific reasons and examples to declare your answer. Excellent academic performance is the vision of almost every kid. There are many factors affecting childrens success in school, two of which are classmates and parents. The question that who has played more big role seems to be a controversial issue. Personally I think parents somehow contribute more due to the following reasons.Firstly it is often said that parents are who netherstand kids the most. Not only do they have a thorough picture of the childrens interest, but they are also able to figure bulge their strengths and weaknesses. Thanks to the affluent experience they have got, parents are supposed to be the perfect kids consultants in school life, giving them good advice under any circumstances. Although dad and mom may non help with the academic knowledge, they atomic number 50 still share the working skills, for example time management, or helper effectively in case of affection trouble, like a puppy love.If it hadnt been for parental orientation, there must be many of us who could not be that successful in school. Moreover, it will be very hard for any kids to conquer the study peak if there is no parental support in term of time and money. There are many obvious examples here in Vietnam showing the incredible efforts of rural parents who determine to sell everything in the house in order that their kids can take the university entrance examination.I myself still remember the time of primary school when my father had to travel approximately 20 kilometers every morning to take me to class how much I owe him Unconditional love is the only reason for these endless sacrifices. Opponents who think that classmates may have greater influence on study success have their point in arguing that same-aged friends can are better at helping separately other in s chool subjects and excellent peers can have a very good impact on kids. It is undeniable that classmates also play an essential role in childrens academic performance as well as school relationships.However, the question is, how many of a kids peers can stand by his side through hard time in such a long study life? Classmates are not as experienced as parents to help kids make up their minds in crucial study decision as well. While school fellows are kids partners, parents are their life-time companions. To state up, I want to emphasize that both classmates and parents do influence over a childs academic performance, but the latters have a larger saying. And kids need many other factors to be successful, not only in school, but in their future life.

Policing Reforms Essay

When reading the case study from Chapter eight in Criminal Justice brass instrument that dealt with policing reforms and how to implement those several questions were raised at the end of the chapter that I would like to address. The first was the obstacles to those putting these reforms into place. What were the issues and concerns of the officers when putting these young reforms into place? Would these new supervisory reforms be accepted well with the officers and the department? Would the fears of the community and officers be calmed by supervisors and how would the supervisors do this? These questions I hope to answer in this essay and allow the reader to find out just how efficacious these reforms are for a healthy society, community and guard force.Policing reform includes communities as well as police departments. Policing and community involvement, to me is more than of a democratic policing for society. Many departments have had issue with their officers and this refor m. unless with contemporary styles being introduced the picture is changing. In the article the officers at fires thought that, More contemporary approaches to policing much(prenominal) as community policing ideals and practices, were Bullshit and coddling criminals, as far as he was concerned (p.207).A new supervisor with the new reforms in mind came into his mooring with real motivation to change the face of the police department. Bratton had adopted an idea postulated by some Ivy League types that the erosion of quality of life in a community led towards urban decay and ultimately unchecked crime (207). The new supervisor had discussed with police and politicians how working with the community and their concerns actually showed a decrease in crime. He also went on the say that this involvement with the community can be as simple as social programs that would learn individuals basic needs to the cleaning of neighborhoods and cracking down on crime. Shifts in the structure of p olicing would need to happen. These changes would include more concentration on community policing principals (207). Other things would be creating substations or mini-stations around the community to keep officers close to their respective communities. The ideal being the better you know you community the more effective and efficient the officers would be. Creating watch classifys and have weekly meeting with members of the community to pinpoint problems.What better policing than community policing. Also, also talking with landlords and business owners on effective efforts and ways they can help to prevent drugs and drug ho delectations moving into the community. Enhancing direct services much(prenominal) as issues with community health in the article the new supervisor had even tried to implement a plan that would involve officers giving aid in transportation to health clinics and departments but liability issues prevented this from happening. I think this will be something that we could see happening in the policing functions in the near future. The officers in the story felt that these efforts and concepts of policing reforms were just a waste of m (208). They had issues with how their performance had been evaluated in the past verses how they would be evaluated after the reforms were in place. The new policies required more involvement with the communities and getting a sense of unity with the community. The mark of these efforts was to get a feel for the pulse of the community and its problems (209). The officers had a problem with evaluations being group instead of being based on individual merit. But in my opinion this would strengthen the department on a whole. Police supervisors according to the article are to interact more with the officers. Dont use status to separate them from their subordinates getting them involved to identify problems and crime in the community making the officers the experts of their own community. Supervisors would be see n as support and an in-between for the officers and the focal ratio level management in the department along with being a catalyst between police and the community. The officer in the story opposed to these changes brought in the union citing that he felt this unfair and a violation of his labor agreement, but the reforms were not seen as being unfair or a violation. I dont believe him to be idealistic rather unmotivated to change, because once the officers saw that results for the good of the community their minds were changed very quickly. If something works and is good for the group as a whole then ethically you would have to change your attitude.There was also improvement in officers jobs that could be seen, such as more say in how they thought they should do their jobs. Since they are the ones actually on the beat forty hours or more a week, somehow being your own critic makes you the best critic for the job. Supervisors are fundamental in addressing the fears of officers as well as communities. A supervisor that has strong managerial skills and an ability to show strong leadership and direction would benefit any police department and help in implementing policing reform in any police department.ReferenceStojkovic, S., Kalinich, D., & Klofas, J. (2003). Personnel, supervision, and evaluation. Ch. 8. Criminal Justice Organization. New York Wadsworth/Thompson

Existing Good or Service Business Proposal

Existing Good or Service Business Proposal T. J. s Corporation Business Plan Tresa Milton ECO 561 swear out 25, 2013 Dr. Guthlac Kirk Anyalezu T. Js Corporation Business Plan T. J. s Corporation Business Plan In today society the development of technology, which are items that item-by-item normally use being transferred into a different era. These are the items which, individuals use every day unseasonedspapers, magazines, and now books has been supplementary to the technology conception in the form of Kindle, Nook, eBook, or on CDs. T. J. s Corporation impart produce a technology which, will take a book, which the corporation canister use and scan it into an eBook along with an accurate synthetic voice for individuals to listen. However, T. J. s Corporation will show how the revenue will accession, determine the profit-maximizing quantity, and bare(a) revenue to maximize profit. Also T. J. s Corporation will analyze mix of pricing and non-pricing. T. J. s Corporation will be come outing for a location to work on the proposal and harbour the supplementary employees to help with transference of books to the digital format. T. J. s is currently working out of a small building and with the new proposal need something bigger. Working in a small building puts the employees in the situation where he or she is working with little run to work. With the new location it will allow T. J. s Corporation to work on the new design and occupy the consumers convergence out dissipateder. Assumptions and Market Structure Although other corporation have books out in eBook, the books are merely solely accessible in the merchandise provided by that comp whatsoever. T. J. s Corporation merchandise consumers will have the option of reading the book quite or read along with the digital sound track.Since, T. J. s owns a patent on their technology their company is considered monopoly, because T. J. s is permitted the only business that is selling this type of merchandise ( McConnell, Brue, Flynn, 2013). Also at that place is an assumption that any employee which will be working in a month is about $300 based on gross revenue. T. J. s Corporation has to generate another digitizer for their workers to have so to a greater extent books can be downloaded quicker. Growth of Revenues TJs Corporation requires an improved marketing strategy for their digitized books this approach will allow sales to increase. If T.J. s changes the prices of their books their revenue will also increase. T. J. s Corporation is using a small website and on the sight the prices are as follow $10 for books with failed copyright ( senile books), and $15 for books containing an copyright (new books). T. J. s Corporation sold 1,000 old books and 2,000 new books in the first six months. T. J. s did some research, found the new books could be brought for $5 charge and CD are $20 (R. L. Copple, 2013). With this information the company can rise their new books price to $18 to add a $3 profit and lower their older books to $7.The change in price could actually help boost the sales of the books because the older books are at a lower price which could increase revenues and the increase in price on the newer books will increase the profit. In addition, if dissemble were to market his books to high school and college students there could be an increase of revenue. immerse would need to add text books to the books being digitized but if students have the option of listening to someone read the books the information major power be easier for them to understand.The pricing on the books would have to be increased because of the actual price of the textbook and a higher copyright fee. The addition of the books would help to increase revenue and bring more traffic to his site for the other books. Profit maximizing Will Bury would need to look at his fixed cost (those be that do not change the output) and the variable costs (costs that do change based on the level of ou tput). Burys variable costs are the phoebe bird dollars for the copyright books that will help to expand his catalog and the costs associated with his website.This can be in the form of number of transactions or purchases and the fees associated from them. In addition, Bury will need to hire an assistant and the $40,000 that he pays will include taxes and benefits, the purchase of $14,000 in computer equipment to advance his technology, and $6,000 in advertising. This would be $60,000 a class or about $7,000 a month of fixed costs. Marginal costs and marginal revenue If there is an increase in output there will incessantly be a raise in profit as long as marginal revenue is greater than marginal cost. at that place will al rooms be a need for books to be digitized so there will always be one more unit of good to be produced and sold. in that location will always be new books being written and this means that there will be a constant need for books to be digitized. There will be many choices for customers especially when new books are released. Pricing and non pricing There are many types of pricing that Bury could use and needs to take a look at all to see what would fit his business. Bury could offer single or multi unit pricing, quantity discounts, and any specials or discounts that he feels he could offer during holidays.Bury could offer promotional discounts as a way to increase revenue and bring in more customers. If Bury was to look at when book fairs or sales occur he could set up a table with information and computers for customers to purchase or look at his database. With non pricing the strategy is to make the price less of a work out with customer purchase and make product difference a greater factor (McConnell, Brue, & Flynn, 2009). Marketing research, new product development, and advertisement could be considered non pricing competition because Bury is trying to find ways to increase his sales. Barriers to entrySince, Burys business is consid ered a monopoly and is the only one with the technology then there should be no barriers. A barrier occurs when there are other companies that exist in the marketplace and have make believeed patents that will make it difficult for the product being copied (McConnell, Brue, Flynn, 2009). Since, Bury does have a patent that means that he will out cleverness his competitors and with his new technology he will dominate his industry. With these barriers there could be a problem at the beginning but once the company is establish Bury wont have any problems. Product DifferentiationWill Burys product is very different from what is out in the market because it is a digital and voice synthesized is more convenient than eBooks or books and CDs. With his product he offers customers a more convenient way to listen and read books in one place. In addition, for those avid readers the launching of eBooks will allow for multiple books to be housed in one location. Minimized costs Mr. Bury will need to find ways to minimize his costs so he can increase his revenues. At the present time Mr. Bury will not be able to hire a total time assistant but once he has an established revenue then he can hire a full time assistant.Another way to save money would be to have his children or wife help with digitizing the book. In addition, if Bury was willing to train and work with high school and college students he can have multiple people to work part time and can have the books digitized faster. This means that he can increase his catalog of books fast and he will be able to offer more books for his customers. Conclusion At present, Mr. Bury has many options available to him that he can implement to have a successful business. The main item that he has to consider is the price, cost, and the manufacture level for creating the digital books. Mr.Bury has done a great job of identifying the costs associated with copyrighted material and the price that he would want to sell his books. On e item that he would want to consider is the fact that he could change the price of the old and new books to increase his revenue and he can look to see if could lower the price that he pays for the royalty of the book. Currently the market is small and with Mr. Bury being a monopoly with his patented technology, he can really expand his market. The one item the Mr. Bury has to watch is the economy and has to remember that he has to hindrance on top of the competition. References Copple, R. 2012). How do ebooks cost. Retrieved from http//graspingforthewind. com McConnell, C. R. , Brue, L. S. , Flynn, S. M. (2009). Economics Principles, Problems, and Policies (18th ed. ). New York, NY McGraw-Hill Company. New Good or service business proposalThis assignment focuses on introduction of a new product in the existent line of business and explains the method for development of goods for generating more revenue. The concepts of elasticity of demands, market structures in addition to prof it maxi maximizing techniques are also discussed which are helpful for the good and also to counter the barriers

Macbeth †Kingship Essay

The role of the king in Medieval society was blessed by God and enjoyed almost portend status. The queen regnant embodied the moral and social welfare of his subjects and, with this in mind, the theme of Kingship can easily be understood. In the fit kingship is so significant a theme that Shakespeare presents four versions of it. Firstly, there is the begin, almost ideal kingship of Duncan, whose attain constitutes the perversion of this ideal. This is followed by the tyrannical reign of the usurper Macbeth.King Edward, though an indirect character, he represents the opposite to Macbeths reign of terror, Edwards represents the capacity for absolute goodness. Finally, speculation remains as to Malcolms potential as future King of Scotland. Although a work in process he is the sovereign flower and Macbeth is seen as the weed. Gracious Duncan is the first example of a benign and worthy King. From his introduction in Act 1 Scene 2 to his untimely death in Act 2 Scene 2, Duncan appear s to have been the ideal King, who exemplified the King becoming graces.He is admired by his subjects for his justice, gratitude, generosity and compassion. He is generous in his praise of those whom he feels have served him well, in particular Macbeth, O worthiest cousin/ More is thy collectible than more all can pay. However, he is not entirely without fault, his weakness is displayed in his overly-trusting nature that leads to his death. The trust he places in others is noble in a King. Duncans murder, therefore, is unnatural, a crime against the course of nature.Yet nevertheless does this stop Macbeth, and he commits regicide and succeeds to the can as a usurper but no kinda has he killed Duncan does he wish him alive again showing his inner turmoil and guilt as a reluctant criminal wake Duncan with thy knocking, i would thou couldst. Macbeths unlawful accession to the thrown upsets the natural devote by the clock tis day, and yet dark night strangles the travelling lamp .M acbeth acquires proponent illegally and abuses it when he has it, to the detriment of his country, killing all those who oppose his rule and speak of fear send out more horses, skirr the country round, hang those that clack of fear . however, he is unhappy in his great office. The achievement of power has not brought him contentment, To be thus is nothing but to be safely thus. His reign, for which he playd most foully is marked by tyranny, corruption and death, as Scotland sinks. Lennox speaks of the suffering Scotland under Macbeths ower that a swift blessing may short return to this our suffering country, under a hand accursed .Macbeth is only able to maintain his power only by resorting to murder and terror against his subjects, the murder of Macduffs family in Act 4 Scene 2 is an astonishing crime caused by his own fears over his place as king. Under his reign, Scotland, sinks infra the yoke/It weeps, it bleeds and each new day/A new gash is added to her wounds. Edward , King of England, provides a welcome alternative to the cruelty of Macbeth. There is a pointed argument between Edward and Macbeth. Macbeth used his power for destruction and ruination.However Edward, like Duncan, was chosen by God. He is a true and rightful King and is seen as a saintly force with miraculous cures. speak him full of grace. He is a fitting opponent to the cruelty of Macbeth. The absolute goodness of King Edward highlights the oppose forces of good and evil in the play. The final image of kingship in the play revolves around Malcolm. His function in the play is highly significant as it is his vocation to restore the status quo. As the rightful heir to the throne, the son of a good King and a holy mother, his smooth accession to the throne secures his word sense by his subjects.Not only does this entitle him to the kingship, but it also promises a beinign reign. However, Malcolm is young and ineffectual and seems a slight figure to dispel the dark foul of Macbet hs reign, His hasty departure following the murder of his father was a healthy decision for the survival of his line. Shakespeare allows for Malcolms maturing and he quickly grows into his role realising before mistakes he has made Unspeak mine own detraction here abjure the taints and blames i laid upon myself, for strangers to my nature.His caution which he has learned from his fathers mistakes are laudable and desirable in a future king and he displays none of the naivete of his father. He subjects Macduff to an elaborate tests to assure his loyalty to Scotland and he recalls the king-becoming graces, Justice, loyalty, temperance, stableness, bounty, perseverance, mercy, lowliness, devotion, patience, courage, fortitude. His succession to the throne is significant in restoring the natural order, and it is evident that he will use his power for purposes of good. The future of Scotland looks bright under the new King, .The theme of kingship in the play Macbeth is indeed a crucia l one. There seems to be more to attaining power than merely sitting on the throne. One must be a King and inherit rightfully by succession, and thereby prosper with the grace of God. Malcolm, like Edward and Duncan, is the rightful heir to the throne. With the death of Macbeth, and Malcom as the rightful heir , the universal order is finally restored and Scotland will thrive again. Under Macbeth, Scotland suffered and it is clear then that a countrys suffering or prosperity is a direct check of the moral nature of its King.

The National Security Council

The National hostage Council was instituted under the aegis of the 1947 National guarantor Act (Public Law 235 61 Stat. 496 U.S.C. 402 n.d.). It was subsequently modified by the 1949 National hostage Act Amendments, which made it a component of the US hot seats Executive Office (63 Stat. 579 50 U.S.C. 401 et seq n.d.). Its primary task is to advice the President in respect of issues affecting domestic, outside(prenominal) and array policies (National warrantor Council 2007).The chairman of the National Security Council is the President of the US. Its deliberations ar customarily attended by the immorality President, the Secretaries to the departments of Defense, State and the Treasury and the National Security Affairs Assistant to the President. The Director of National discussion and the Joint Chiefs of Staff are the respective intelligence and military advisors to the National Security Council. In addition, the Presidents Counsel, the Presidential Assistant for Economic form _or_ system of government and the Presidents Chief of Staff are invitees to every National Security Council meeting. Moreover, the US Attorney Generals and other senior officials posture is solicited in the National Security Council meetings, wherever deemed appropriate (National Security Council. The White House n.d.).The primary Presidential framework for scrutinizing matters that affect national security and extraneous policy is the National Security Council. In conjunction with console table officials and senior advisors the President resolves such issues. Moreover, the National Security Council is the Presidents cardinal bureau for this purpose (National Security Council. The White House n.d.).The National Security Councils primary members are the President, the Vice President, the Secretary of Defense and the Secretary of State. Its staff members are headed by the national security advisor and it constitutes a foreign policy formulating instrument, which is not govern ed by the State Department (National Security Council. In Britannica Concise encyclopedia 2006).This council has a number of advisors and the chief amongst them are the CIA director and the professorship of the Joint Chiefs of Staff. Its purpose has been enhanced to provide information and advice regarding foreign policy, intelligence and the military. This expansion transpired in the 1970s and prior to that its function was limited to policymaking and coordinating the efforts of the unalike agencies involved. Consequent to this growth, the National Security Council commenced to supervise the CIA and to indulge in clandestine intelligence operations. Its endeavors in this area, especially in the Iran Contra Affair earned it severe traducement and a call for it to refrain from such overt operations (National Security Council. In The smashing American accounting Fact-Finder 2004).The national security advisor provides important advice to the President regarding foreign affairs . Some of the better known incumbents were Walt Rostow, Henry Kissinger of Shuttle Diplomacy fame, Zbigniew Brzezinski, full admiral John Poindexter and Lt-Gen Colin Powell. Kissinger was so influential with Nixon that he contrived to annul the Secretary of State on several occasions (national security adviser.In The Hutchinson Unabridged cyclopaedia including Atlas 2005). National Security Council. (2004). In The Great American explanation Fact-Finder. Retrieved November 06, 2007, from DISPLAYURL National Security Council. The Great American History Fact-Finder. 2004. CredoReference. 06 November 2007 . The Great American History Fact-Finder, 2004, s.v. National Security Council, DISPLAYURL (accessed November 06, 2007). http//search.credoreference.com/auth/indexThus, the National Security Council supervises the CIA, and contrives, synchronizes and appraises the defense policies of the US. It was accorded enormous richness by President Eisenhower, in the context of his security policy.Works Cited63 Stat. 579 50 U.S.C. 401 et seq.National Security Council . Microsoft Student 2008 DVD. Redmond, WA Microsoft Corporation, 2007, 2007.National Security Council. In The Great American History Fact-Finder . 2004. http//search.credoreference.com/auth/index (accessed November 6, 2007).National Security Council. The White House. https//www.whitehouse.gov/nsc/ (accessed November 6, 2007).Public Law 235 61 Stat. 496 U.S.C. 402.The National Security CouncilThe National Security Council was instituted under the aegis of the 1947 National Security Act (Public Law 235 61 Stat. 496 U.S.C. 402 n.d.). It was subsequently modified by the 1949 National Security Act Amendments, which made it a component of the US Presidents Executive Office (63 Stat. 579 50 U.S.C. 401 et seq n.d.). Its primary task is to advice the President in respect of issues affecting domestic, foreign and military policies (National Security Council 2007).The chairman of the National Security Council is th e President of the US. Its deliberations are customarily attended by the Vice President, the Secretaries to the departments of Defense, State and the Treasury and the National Security Affairs Assistant to the President. The Director of National Intelligence and the Joint Chiefs of Staff are the respective intelligence and military advisors to the National Security Council. In addition, the Presidents Counsel, the Presidential Assistant for Economic Policy and the Presidents Chief of Staff are invitees to every National Security Council meeting. Moreover, the US Attorney Generals and other senior officials presence is solicited in the National Security Council meetings, wherever deemed appropriate (National Security Council. The White House n.d.).The primary Presidential framework for scrutinizing matters that affect national security and foreign policy is the National Security Council. In conjunction with cabinet officials and senior advisors the President resolves such issues. Mor eover, the National Security Council is the Presidents cardinal agency for this purpose (National Security Council. The White House n.d.).The National Security Councils primary members are the President, the Vice President, the Secretary of Defense and the Secretary of State. Its staff members are headed by the national security advisor and it constitutes a foreign policy formulating instrument, which is not governed by the State Department (National Security Council. In Britannica Concise cyclopedia 2006).This council has a number of advisors and the chief amongst them are the CIA director and the Chairman of the Joint Chiefs of Staff. Its purpose has been enhanced to provide information and advice regarding foreign policy, intelligence and the military. This expansion transpired in the 1970s and prior to that its function was limited to policymaking and coordinating the efforts of the different agencies involved. Consequent to this growth, the National Security Council commenced t o supervise the CIA and to indulge in clandestine intelligence operations. Its endeavors in this area, especially in the Iran Contra Affair earned it severe opprobrium and a call for it to refrain from such overt operations (National Security Council. In The Great American History Fact-Finder 2004).The national security advisor provides crucial advice to the President regarding foreign affairs. Some of the better known incumbents were Walt Rostow, Henry Kissinger of Shuttle Diplomacy fame, Zbigniew Brzezinski, Admiral John Poindexter and Lt-Gen Colin Powell. Kissinger was so influential with Nixon that he contrived to override the Secretary of State on several occasions (national security adviser. In The Hutchinson Unabridged Encyclopedia including Atlas 2005). National Security Council. (2004). In The Great American History Fact-Finder. Retrieved November 06, 2007, from DISPLAYURL National Security Council. The Great American History Fact-Finder. 2004. CredoReference. 06 November 2007 . The Great American History Fact-Finder, 2004, s.v. National Security Council, DISPLAYURL (accessed November 06, 2007). http//www.credoreference.com/entry/6601167Thus, the National Security Council supervises the CIA, and contrives, synchronizes and appraises the defense policies of the US. It was accorded enormous importance by President Eisenhower, in the context of his security policy.Works Cited63 Stat. 579 50 U.S.C. 401 et seq.national security adviser. In The Hutchinson Unabridged Encyclopedia including Atlas . 2005. http//www.credoreference.com/entry/6450391 (accessed November 06, 2007).National Security Council . Microsoft Student 2008 DVD. Redmond, WA Microsoft Corporation, 2007, 2007.National Security Council. In Britannica Concise Encyclopedia . 2006. http//www.credoreference.com/entry/6710540 (accessed November 06, 2007).National Security Council. In The Great American History Fact-Finder . 2004. http//www.credoreference.com/entry/6601167 (accessed November 6, 2007 ).National Security Council. The White House. http//www.whitehouse.gov/nsc/ (accessed November 6, 2007).Public Law 235 61 Stat. 496 U.S.C. 402.

Aqualisa Quartz Essay

What is the quartz value proposition to the plumbers? To consumers? The value propositions to the plumbers areDue to crystallization easy quickness plumbers work is reduced to 25% of original time. Plumbers find the installation is straightforward and hence they are ready to send their young apprentices Plumbers state its just Push-fit-connect and its not in the wall and its very easy to use On an average plumbers stinkpot do to a greater extent jobs thereby increasing their profitThe Value propositions to the consumers areOne of the major issues for the customer is to get conistent water pressure which is solved in Quartz Customers can have their required temperature by Thermostatic control rather than checking it for the required temperature Before quartz the survey says that 44% of rain shower requests replacement. By use Quartz there is less chance of breakdown and hence maintenance is much easy for the customerThe ingathering had aesthetic look and elegant pictureIts goo d for the home with the childrenSuitable for all types of water systemsOne touch control system and ability to control remotelyAqualisa launched the most prodigious shower innovation in recent British history the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In yield testing, the Quartz shower received rave reviews. However, early sales of the Quartz have been disappointing. The company is faced with some key issues about whether to change the channel strategy, promotional strategy, and the overall positioning of the product (niche or a mainstream product) in the context of their existing product line.This case shows that despite the fact Aqualisa had a great product it doesnt necessarily mean that this is sledding to manifest in great sales of the product. Innovation needs managing in an integrated way it is not decentjust to manage abilities in a technological superior product. Aqualisa had the generation of a technological innovation but lacked the ability to relate this to end users. The dispute for Aqualisa is in effectively communicating to its customers and making them aware of the fact that they have developed such a product, before their competitors catch up. In order, for Aqualisa to succeed they need to synergise the components of their marketing mix through an effective communication, positioning, and distribution strategies.In the case in states that nevertheless about 60% of U.K homes, consumers are only probably going to buy at most two showers in their lifetime and because key influencers in the ratiocination making process like plumbers where apprehensive of adopting the new engineering science it also led to the companys low sales because the majority of the UK shower market is made of replacement showers and plumbers tend to remain loyal to their selected notice as it is the most comfortable for them in using when installing because of their previous experiences.Quar tz Value proposal of marriage PlumbersWhat Plumbers wanted Ease of installation Quality product with stripped breakdowns Service free (minimal service requirement) Product Benefits Flexible location of the controller unit requires minimal remodeling of the bathroom making shower installation simple, biting the installation time to half a day Value Proposition Quick and easy installation requiring only basic skills (more installations per plumber per day resulting in toweringer income)Quartz Value Proposition CustomersWhat Customers wanted Aesthetic design (great looks) Good water pressure without temperature fluctuations Ease of use Quality product with minimal breakdowns Product Benefits Controller unit can be concealed in the ceiling or closet leading to a sleeker look in the shower stall In-built pump provides more than adequate water pressure Electronic thermostat allows for easy controls and steady temperatures One touch control Value Proposition Clean and sle ek looking shower which is easy touse and provides efficient and reliable water pressure and temperatureWhy is Quartz not selling?gross revenuePlumbers InfluencePlumbers distrust electronic controls / new technical innovations Plumbers influence over 50% of shower purchases In 25% of the cases the purchasing decision is at his sole discretionLimited Distribution Channel Product Price Priced at a premium and hence unappealing to D-I-Y buyers as well(p) as developers which are both price sensitive segments Trade Shops account for 80% of mixer showers sales Staff in trade shops not high on product knowledge, driven by market demand Showrooms have be the best sales potential but Aqualisa is available in only 25% of all showrooms

AirAsia-Sustaining Competitve Advantage Essay

AirAsia was ceremonious in 1993 and began operations on 18 November 1996. It was originally founded by a g overnment-owned conglomerate, DRB-Hicom. By Flying Low-Cost With High Hopes, AirAsia started out as a Malaysian government-controlled, full- armed service regional air hose that offered slightly ruggeder fares than its number-one competitor, Malaysia Airlines (MAS). On December 2, 2001 the heavily-indebted airline was bought by chassiser Time Warner executive Tony Fernandess union Tune Air Sdn Bhd .He took over the debt-ridden airline for the symbolic sum of US$0. 26.Despite the air-travel downturn following the 11 September 2001 terrorist attacks, Fernandes believed that the timing for entrance the airline market was just right, as aircraft leasing costs had dropped sharply and experienced staff were readily on tap(predicate) due to airline layoffs. Moreover, the acqui gravelion was welcomed by the Malaysian government, which hoped to boost the under- designd Kuala Lump ur International Airport (KLIA). Fernandes restructured AirAsia into the eldest no-frills, affordable carrier (LCC) in Asia, and the new business model was a huge success. The company is a Malaysian low-cost airline headquartered in Kuala Lumpur.It is Asias largest, and the worlds best, low-fare, no-frills airline and a start of low-cost travel in Asia. AirAsia group operates scheduled domestic and multinational flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia, Indonesia AirAsia, AirAsia Philippines and AirAsia Japan soak up hubs in Don Mueang International Airport, SoekarnoHatta International Airport, Clark International Airport and Narita International Airport respectively.AirAsias registered stance is in Petaling Jaya, Selangor while its head office is at Kuala Lumpur International Airport. Asias leading airline was established with the dr eam of making flying doable for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has come up to break down the worlds best. With a itinerary meshwork that spans through to over 20 countries, AirAsia continues to pave the way for low-cost aviation through their innovative solutions, efficient processes and a passionate approach to business. unneurotic with their associate companies, AirAsia X, Thai AirAsia, Indonesia AirAsia, Philippines AirAsia Inc and AirAsia Japan , AirAsia is set to take low-cost flying to an all new spunky with our belief, Now Everyone Can Fly. Focusing on the low-cost, long-haul segment AirAsia X was established in 2007 to fork out high- frequence and presage-to-point realiseworks to the long-haul business. AirAsia Xs cost efficiencies are derived from maintaining a simple aircraft fleet and a route network based on low-cost airports, without complex code-sharing and other legacy overheads that weigh down traditional a irlines without pliable on guard.Guests continue to enjoy low fares, through cost savings that they pass on to their guests. AirAsia Xs efficient and reliable operations are fully licensed and monitored by Malaysian and international regulators, and adhere to full international standards. AirAsia X is committed in offering X-citing low fares, X-emplary levels of safety and care, and an X-traordinary in-flight and service experience to all our guests spreading the amazing AirAsia experience to X-citing destinations in Australia and Greater Asia.In August 2011, AirAsia hold to form an alliance with Malaysia Airlines by means of a share swap. The alliance was struck down by the Malaysian government, in effect voiding the agreement of both airlines. On 2 April 2012 Air Asia had their first flight from Sydney to Kuala Lumpur. By early 2013, AirAsia had seen a steep summation in its profitableness. The year-on-year comparison had shown a 168% increase in profits as compared to 2012. For the quarter ending 31 December 2012, the airlines net profit stood at 350. 65 million ringgit (US$114. 08 million).Despite a 1% rise in the reasonable fuel price, the airline had recorded profits of 1. 88 billion ringgit for the full financial year 2012. In February 2013, AirAsia submitted an application to the Indian Foreign Investment Promotion Board, through its investment arm, AirAsia Investment Limited, to seek benediction for commencing its operations in India. AirAsia wanted to take up a stake of 49% in the airline, which was the utter close to allowed by the Indian government at that time. AirAsia initially invested an amount of 50 million United States dollars in the airline.The airline wished to begin operations from Chennai and expand its network in South India, to where AirAsia already operated flights from Malaysia and Thailand. AirAsias Strategy pic AirAsias success has taken flight through the continued confidence of the companys guests who prefer a no-frills, hasslefree, low fare and convenient option in air travel. The key to delivering low fares is to consistently keep cost low. Attaining low cost requires high efficiency in every articulation of the business and maintaining simplicity. Therefore every system process must incorporate best persistence practices.In order to show this possible, AirAsia do implementing several key strategies. First is stressing on Safety. Safety is the single most important criteria in every aspect of the operations, an area that AirAsia will never compromise on. AirAsia complies with the conditions set by regulators in all the countries where the airline operates. In addition, AirAsia partners with the worlds most renowned maintenance providers to jibe that its fleet is always in the best condition. AirAsia has committed itself to a program of reducing risks and hazards normally associated with our industry through a Safety Management System.This commitment is extended to ensure the full integration of a safety culture, safety policy and safety objectives in a proactive approach to aviation safety. In short, AirAsias Safety Management System is not just an add-on but a impression part of its business process. It is the way the companys do business. The critical safety functions of senior centering are in the areas of strategy and leadership. Senior management will provide a vision for safety management and provide adequate resources to achieve this level of safety. Second is ensuring high aircraft utilization.AirAsias high frequency flights have made it more convenient for guests to travel as the airline implements a quick regress of 25 minutes, which is the fastest in the region. This has resulted in high aircraft utilisation, lower costs and greater airline and staff productivity. Efficient Fleet, AirAsia continues to invest in new aircraft. As of the end of 2008, the Group original a native of 56 Airbus A320 aircraft and the deployment is as follows. Malaysian operation s has received 46 and is now a fully Airbus A320 aircraft feet. Thailand operations has received six and Indonesian operation, four.AirAisas fleet is among the youngest in Asia and they will get even jr. as they take delivery of 14 Airbus A320 aircraft and retire nine older Boeing 737-300 Classics aircraft in 2009. These Airbus A320 are revolutionary modern, more fuel efficient and environmentally friendly aircraft with unparalleled levels of passenger comfort, serviceability and reliability. They have received positive feedback that that passengers love this aircraft. These aircraft have reduced operational cost signifi nookytly and helped to deliver strong profits. tierce is offering low fare but no frills.AirAsia targets guests who are prepared to do away with frills much(prenominal) as meals, frequent flyer miles or airport lounges in exchange for fares lower than those currently offered without comprising on quality and service. Guests have the choice of buying exclusively p repared meals, snacks and drinks from their in-flight service at an affordable price. patch onboard AirAsia the best thing to do, of course, is to eat and drink. They are offering a vast selection of food and drinks without punching a hole in your wallet. Fourth is ensuring streamline operations. Making the process as simple as possible is the key to AirAsias success.The company is working towards a single aircraft fleet, which greatly reduces duplicating manpower requirements as easy as stocking of maintenance parts. There is only one class seating, which is first class, and passengers are free to sit where they choose. Fifth is ensuring lean distribution system. AirAsia offers a wide and innovative range of distribution channels to make booking and traveling easier for its guests. AirAsias ticketless service provides a low cost alternative to issuing printed tickets. The company have worked very hard through countless hours of research and development to ensure that their istrib ution system is, simple. round-eyed is a relative word when you are catering to the needs of millions of people across the world. AirAsia have true a comprehensive, yet simple distribution system. One that is capable of handling the most technologically appreciation customer to the most technologically deprived. The companys website www. airasia. com is available in seven languages and their call centre of attention is conversant in the major spoken Asian languages. For those always on the go, they can book a flight using mobile phone at www. mobile. airasia. com.The company have recently upgraded their self report elevator cars with a simpler and more powerful version. The transaction takes not more than two minutes to complete. This new machine as well as has an advanced security feature which effectively cuts the risk of fraud. Other than that, the company have also expanded their web check-in facility to all stations and destinations. Customer can now use the web check-in facility even if they have baggage (previously web check-in was only for passengers without baggage). ordinal is point to point network. The Low Cost Carrier model shuns the hub-and spoke system and adopts the simple point to-point network.All AirAsia flights are shorthaul (four hour flight or less). The underlying business is to get a individual from point A to B. On Time Performance, nothing irks airline passengers more than a delay. Often, these delays are caused by factors beyond the companys control. This leading low fare airline in the Asia has been expanding rapidly since 2001, to become an award winning and the largest low cost carrier in Asia. With a fleet of 72 aircrafts, AirAsia move to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand and Indonesia.To date, AirAsia has flown over 55 million guests across the region and continues to spread its wings to create more extensive rout e network through its associate companies, Thai AirAsia and Indonesia AirAsia. AirAsia with the ordinary symbol but with strong brand, now everyone can fly nowadays has been phenomena in Airlines industry especially in Asia region. AirAsia is one of the airline companies who more center with the strategy how to reduce inefficiency and make it low possible fare in the world.With the cost-efficiency, low complexity and profitability are always the cornerstones of building a strong business. According to Dawna and Blaise (2005), the most successful carriers came to dominate their hub markets allowing them to apply greater control over pricing and capacity. This is what AirAisa successfully done. Till date, AirAsia had received many awards and recognition form various parties. The achievement was not only given to the company itself, but also to Ybhg. Dato Tony Fernandez as well. In 2010, he was awarded as Masterclass Global CEO of the year. (See Appendices).

University Application

I would wish to explain about work experience. From 2005 to 2007, I worked as a help desk technician for a high school affiliated to Korea University in Korea. I maintained roughly four hundred desktops and supported adept works including backup, error corrections of desktops and printers, and unskilled users mistakes. I formatted and inst entirelyed Windows OS and replaced main-boards condenser, VGA, RAM, HDD, LAN card, and ODD. I installed a LAN agate line for new class rooms to be internet accessible. In 2008, as a system operator I worked for one of the biggest securities companies in Korea.I use a daily batch trouble involved opening and closing a stock market, treat deals in stocks, ERP, marketing and whole stock task with Solaris UNIX. I was involved in discussion on a modification of a batch job scheduling and maintained a batch job by documenting on a scheduled manual record and analyzing the dependency while recording the lapse time. The next job that I worked for on e of the biggest telecommunication companies in Korea, where I discussed about annual operable plan and held the responsibility of including DB running on AIX UNIX and CTI, IVR and recording servers running on Windows 2000.I did first-level troubleshooting and sensible a person in charge of a server when the issues arose. I continued to work as a technical support specialist for Apple in 2011 in Singapore. I provided front line support via live web-chat and email for Apple Care certified technicians. I drew on technical information from groups such as Apple care engineering, service training and documentation with a overriding focus on assisting field technicians with the repair of Apple Products.I identified potential engineering issues and trends in escalations by ongoing analysis and tracking of escalations, and analysis of reports. Currently I am works for Seagate as a technical support specialist. I answer to inbound customer inquiry calls and emails for individual and busin ess Seagate concentrated drive customers. I work cross-functionally to resolve complex issues in Windows and MacOS environments. One day, I participated in a project in designing a aggroup website to implement integrated trouble shooting.It became a coarse internal knowledge base for our aggroup. It is also very helpful as all articles written by hands on experience for specific issues. After designing the project, I have trained team members for trouble shooting steps for Apple products, and it was a good opportunity for me to utilize my previous working experience at Apple. I am quite interested in UNIX system administration and database. I want to be a estimator science professional who delivers environment friendly, convenient and secure life history to the world.Special achievements I have made is that I was promoted to be an advanced network product support team member in Feb 2013. I was Chosen as a top 10 agent of all agents around the world in 2011. My personal aim is to know essential computer knowledge to reside down the foundation. Furthermore, I wish to learn the computer and its related fields in depth. Actually, that was my anticipate when I was working as a system operator in a big data center. This was because I ran shell scripts daily but sometimes I did not fully comprehend how it works.I monitored SQL queries yet sometimes I had difficulty to understand it. I would like to build my career at business computer related. However, the requirements I applied were asking a degree in computer science. In addition, I hope to discover a potential and interesting area in computer filed through BCS. I would like to study with Adelaide University as they provide high quality teaching. I believe after graduation of this degree, I will be highly skilled and adaptable with the ability to design computer-based solutions to the problems of information management and processing.

Hedonism

HEDONISM There is no doubt that cheer is rock-steady. Whether the delectation is emotional or physical whether we get this pleasance through taste, touch, sight, scent, or hearing it makes no difference. Pleasure is always enjoyable. In fact the words pleasance and good atomic number 18 often times interchangeable. After seeing a movie I liked, I may sound erupt someone that the film was pleasurable or that it was good. two descriptions go through a positive connotation. But tour entertainment is undoubtedly good, it is not the highest good and sure enough not the only good, as the Hedonist would formulate.First, we must(prenominal) look at modellings throughout the world which go forth prove that pleasure is not the highest good. One example would be a sadistic child molester who gets pleasure out of raping young children. According to the Hedonist this sicken act would be good because the molester is getting pleasure out of it. Of course they would argue that this i s not the pleasure they speak of because it lead turn out to be bad for the molester in the long run. He leave alone be sent to jail and be ostracized from ships company, causation him much more pain than pleasure.Therefore this would not be an example of Hedonistic pleasure. But the Hedonist is qualification a very dangerous assumption the molester pass on always get caught and always be punished. Unfortunately, this is not always the case. Many people get extraneous with their crimes incessantlyyday without feeling the wrath of justice. So if a molester gets pleasure out of little children, is it good? If a Hedonist were to answer yes, then it does not reckon like a sound philosophical viewpoint. For other example, we can turn to the Holocaust.Over six million Jews and innumerable others were killight-emitting diode at the hands of the Nazis. While many of the Nazis were repel by the killings (Oscar Schindler was one) an even greater amount got pleasure out of it. They thought that they were doing the world a good by ridding it of the inferior human elements. It was this predilection that led to millions of brutal deaths. Yet very few Nazis were ever prosecuted. Many fled to other countries and continued their lives without ever pickings responsibility for the heinous crimes they committed.In fact, many still snarl inwardly proud of the duty they had done for the Aryan race. So according to the Hedonist the Nazis were doing nothing ruin as long as they were getting pleasure. at a time again this is a hard concept to digest as true. A Hedonist will say to look closely at our society and lives and we will see that we live according to pleasure. Everyone wants to be quick-witted and happiness is directly correlated with pleasure. But, in fact, our society is not run on the basis that pleasure is the highest good.If it were, our whole justice system would fail. In court, a murderers defense would be I got pleasure out of the killings. As a Hed onist, the judge would then have to set the criminal free. Our constitution is founded on the idea that every person has the right to life, liberty, and the pursuit of happiness, exclusively not pleasure. Our founding fathers knew that if our society was based just on pleasure then people would be doing whatever they wanted to do whenever they wanted to do it. A Hedonistic society would be hugger-mugger and anarchic it simply would not work.HedonismHEDONISM There is no doubt that pleasure is good. Whether the pleasure is emotional or physical whether we get this pleasure through taste, touch, sight, scent, or hearing it makes no difference. Pleasure is always enjoyable. In fact the words pleasure and good are often times interchangeable. After seeing a movie I liked, I may tell someone that the film was pleasurable or that it was good. Both descriptions have a positive connotation. But while pleasure is undoubtedly good, it is not the highest good and certainly not the only good, as the Hedonist would say.First, we must look at examples throughout the world which will prove that pleasure is not the highest good. One example would be a sadistic child molester who gets pleasure out of raping young children. According to the Hedonist this sickening act would be good because the molester is getting pleasure out of it. Of course they would argue that this is not the pleasure they speak of because it will turn out to be bad for the molester in the long run. He will be sent to jail and be ostracized from society, causing him much more pain than pleasure.Therefore this would not be an example of Hedonistic pleasure. But the Hedonist is making a very dangerous assumption the molester will always get caught and always be punished. Unfortunately, this is not always the case. Many people get away with their crimes everyday without feeling the wrath of justice. So if a molester gets pleasure out of little children, is it good? If a Hedonist were to answer yes, then it d oes not seem like a sound philosophical viewpoint. For another example, we can turn to the Holocaust.Over six million Jews and countless others were killed at the hands of the Nazis. While many of the Nazis were disgusted by the killings (Oscar Schindler was one) an even greater amount got pleasure out of it. They thought that they were doing the world a good by ridding it of the inferior human elements. It was this idea that led to millions of brutal deaths. Yet very few Nazis were ever prosecuted. Many fled to other countries and continued their lives without ever taking responsibility for the heinous crimes they committed.In fact, many still felt inwardly proud of the duty they had done for the Aryan race. So according to the Hedonist the Nazis were doing nothing wrong as long as they were getting pleasure. Once again this is a hard concept to accept as true. A Hedonist will say to look closely at our society and lives and we will see that we live according to pleasure. Everyone wants to be happy and happiness is directly correlated with pleasure. But, in fact, our society is not run on the basis that pleasure is the highest good.If it were, our whole justice system would fail. In court, a murderers defense would be I got pleasure out of the killings. As a Hedonist, the judge would then have to set the criminal free. Our constitution is founded on the idea that every person has the right to life, liberty, and the pursuit of happiness, but not pleasure. Our founding fathers knew that if our society was based solely on pleasure then people would be doing whatever they wanted to do whenever they wanted to do it. A Hedonistic society would be chaotic and anarchic it simply would not work.

Books are Mass Media Essay

In the aspect of parley, there be many pieces and factors commonly considered in the pursuit of achieving effectiveness in this field. Among the different concerns are the two main elements namely the medium to be as the vehicle of the communication and the target audience to which the idea filmed to lay down an impact upon. Considering these two factors is important to achieve the desired effectiveness in the communication field specially as required by the significance of the information to be transmitted.Considering the factor of audience race range, the element of medium is considered important as this is directly relative to the effective achievement of the distribution and scope aim of the communication. In the said concern, the role of sustains as a medium for mass media is commonly debated upon as the personality of this element commonly contradict the definition of mass communication considering its application in the actual scenario.For the curb to achieve succes sfully its communication cycle, it must be written and read by its target population thus, imparting the idea and information contained in its pages. However, in the actual population, obtains are not always preferent and patronize by the public as resulted from its sales percentages compare thus, making its saturation level in the population awareness to be somewhat insignificant. However, despite of the said nature of the book medium, the approach of book publication is still considered as a form of mass media in terms of its communication influence.In actual view, the publication sale of each book does not generally reflect its influence wherein eventhough a books sale is low, the spread of its ideas contained in its pages still expand through its impact on the few readers. Indeed, as part of the circulation and communication cycle of each book, the primary reader is influenced by the book and after which he or she communicates the said idea to others thus, creating the mass p opulation scope of the said book in terms of its communication capability.In addition, books are also effective medium for storing and continuously expanding its influence, as their ideas are effectively preserve within their pages and the readers who are affected by their topics. This influence can be realized in the actual impact of some books that left notable impact on the fellowship in terms of their influence in mass media communication such as the book The riches of Nations by Adam Smith, Divine Comedy by Dante Alighieri, Noli me Tangere by Jose Rizal, War and Peace by social lion Tolstoy, The Kite Runner by Khaled Housinni, and others which have influenced large population regardless of their lesser publication sales.In general, the impact of books in terms of mass communication is not only reflected upon its publication sales and sparing value but in terms of its influence and effectiveness on enticing the interest and sensation of its mass audience. With this nature an d capability, the book medium indeed is considered as a medium for mass communication able to promote ideas and concepts for wide range and scale of human population. Bibliography Hoveyda, Fereydoun (2000). The Hidden Meaning of Mass communications Cinema, Books, and Television in the Age of Computers. Praeger Publishers. ISBN-10 0275969967.

Pornography and US Law Essay

In Catherine Mackinnons concord Only Words she describes U. S law as a very strong indictment of a law system in conflict with it egotism. The book is divided and is a collection of three essays. The prototypic one is a heavy and emotional condemnation of vulgarism. The other two essays evaluate and comp ar smut and sexual harassment with racial discrimination and cry. She defines pornography as explicit sexual material that subordinates women (page 13).She argues that pornography is sex, as fascinateed by the American law, that unaccompanied views it as a possible cause of injury, instead of an act of sexual discrimination that promotes sexual inequality. She holds that want other kinds of racial and despise liveryes, it should be totally banned because it contributes heavily in the degradation, subordination and abuse of women in general. Mackinnon says even if pornography is a form of diction, this does not mean that it cannot be controlled and regulated by the governm ent.She lashes out at the people who believe pornography and other acts of harassment and hate propaganda should be saved by law. Mackinnon argues that that pornography, harassment messages and racial speeches eventually do the same thing, which is enact the abuse. Porn, she says, lowers the dignity and self esteem of women and fuels the acts by sexual harassers, wife beaters, child molesters, rapists and clients of prostitutes (page 17). The first amendment promotes the problems the fourteenth amendment was supposed to fix.Mackinnon shows a decree that is extremely hypocritical. Her lecture in the book have encompassed real abuse, directed at her as a woman she has in reality tried to prove her point. Mackinnon believes that we need to change the first amendment in order to counterpoise it out with the fourteenth amendment on issues concerning unfreeze speech and protection of equality. She is campaigning for the new model in which free speech does not most readily protect th e activities of Nazis, Klansmen and pornographers, while doing nothing for their victims (page 32).She commended two Canadian court decisions which promoted the rights of people negatively affected by pornography and hate speeches and propaganda. Word that involve issues such as bribes, fixing of prices and segregation of facilities are treated as acts of law, but words or pictures fag issues involving race and sex are not treated as acts of law, and that is why the courts end up permitting pornography in our societies. She shows how lawyers and judges have used the first amendment to justify the heinous acts of pornographers and racist individuals into political speech.She says that if words have ever been recognized as actions it is in situations concerning sexual harassment. She laments that the courts have reduced their effectiveness by overturning universities restraints of discriminatory and sexual speeches on campus by throwing out a complaint brought forward by a female sh ipyard worker who was harassed by having been shown pornography, which is a form of speech that is protected in the first amendment. In fact these words and pictures are protected by law explained as the free and surface exchange of ideas, even reproduced for viewing.Mackinnon says that what the law is concerned with is not what the word does but what the consequences of the word is, the harassment, racism and hate speeches is showing the differences between the different social groups, the power one group has over another. Mackinnon through studies in workplaces, pornographers, on college campuses and others she shows these very discriminatory acts are protected by law as free speech equality will only be hold backn and treated as a word.Mackinnon add ups to the open many of the contradictions she has been give tongue to in the previous essays, she says that the law of equality and the law of freedom of speech are on a collision course in this country (page 47). Mackinnon does a good job in showing the ignorance and modify thinking of many defenders of pornography. The book is a passionate and eloquent plea to Americans to be sufficient to see beyond the doctrines made normal by society, in particular concerning pornography and racial and hate speeches. She says that Americans accept from obsession of expressive freedom to the trauma of the McCarthy era.Her arguments show that in both(prenominal) levels, pornography may be restricted, but it has not yet shown reason to be restricted. She later confuses by emphasizing that some of them are made from actual child abuse and actual rape and tortures (page 56). Certain weaknesses are evident in the book. First of all, she should have devoted more space for the definition of pornography so that it would have been applicable in law. Another weakness is the vague separation of debating and expressing intolerable ideas. These prevent from having clearly defined boundaries.What she fails to bring out in her boo k is the other side of free speech, the importance of free speech in an independent society like political accountability, self determination among others. Catherine Mackinnons views do have pros and cons. Her view that pornography should be controlled by the government I believe is a good thing. Pornography has really led to degradation of the society and this will reduce if it is controlled. To some extent it does lead to subordination of women pencil lead to more cases of aggression towards women, it eventually enacts the abuse.Her suggestion that amendments should be made to the constitution to be able to defend those affected by pornography I believe is also a good thing. political campaign for the new model that free speech does not protect the activities of those using the right of free speech to justify their actions is also a good idea. Some of the abuses of sexual inequality are regarded as free speech hence not seen as acts of sexual abuse. Lawyers and judges have used this to justify some of the issues affecting the society such as hate speeches, pornography and racial discrimination.Some of the cons is that she uses very a couple of(prenominal) words to explain the definition of pornography, she should have taken more time define her view of pornography. I believe that pornography should be regulated and have to agree with Catherine Mackinnon. Pornography has caused serious consequences to the society in general and therefore should be controlled. The pornographers have the freedom to do a lot and they are protected by the constitution. To some extent it does lead to subordination of women, hence pornography should be controlled.

Consumer Behaviour Research Report Issues Facing Consumers in Adopting Article

Consumer Behaviour Research Report Issues Facing Consumers in Adopting The New Product - Article sampleThe adoption process is a long one and which involves a variety bes. The first acquaint is sentience where the consumer becomes exposed to the peeled idea, good or service of process. The second stage is the Interest stage where the consumer seeks information cerebrate to the overlap. This is done through a variety of ways such as from brochures, from friends etc. The third stage is the evaluation stage where the consumer of the product considers the possibility of hand overing the new product. The fourth stage is the Trial stage where the consumer tries the new product on rather a small scale so as to alter his or her estimate of the products value. The last stage is the adoption stage where the consumer will prove use of the product on a large scale and on a regular basis. thereof from the above discussion we have seen that adopting a particular product is not a simpl e depute and so much has to be done on the part of the producer to make sure that the new product is adopted by his/her potential customers. There are a variety of issues that face consumers in adopting the new product, these include the Internal/external environment, the socio cultural and psychological factors, attitudes, beliefs, learning and decision making . The above named factors are explained below. Internal/external environmentThe success of a new good or service is high dependent on the internal and external environmental factors of a particular company or organization. The internal environment of the organization comprise of the management, the staff, the methods of production involved in coming up with the product or service and its distribution carry. The management should come up with strategies of marketing the product to ensure that galore(postnominal) people are aware of the product so that they increase the chances of consumers using it. The staff on the former( a) hand should perceive the product positively so that they talk well of the product to potential consumers (Consumer acquire Behavior, n.d.). They should also be motivated so that they passel distinguish something positive to talk about. The production channels should be efficient such that they are able to produce the required number of products to meet demand. This open fire be through use of appropriate technology and manpower. The distribution channels should be such that they can reach many consumers of the product. If the consumer hears about a certain product he/she should be able to find it in the nearest shop. For Philip Island Nature Park, they should motivate the staff so that they are able to speak positively of the new project. The management should also design strategies that will make people know of the existence of this new project (Solomon, 2010, pp.26-58). The external environment also plays a big role especially with regards to perception. The consumers need to be aware of the company in a positive light so that they can feel chivalrous being associated with their products. If this is done the adoption process is made easy because people will want to try out the new product and if they feel good they will adopt it. It will also crop the cost of generating awareness and interest in the people before they begin to evaluate the product. The consumers will go on directly to the trial stage and this saves a lot of money for the company as

Work Place Diversity ( Gay & Lesbian) Research Paper

Work Place variation ( Gay & Lesbian) - Research Paper ExampleWhile everybody politely welcomed his partner, I later noticed banish reactions ranging from bawl out to homophobic propaganda amongst my workmates. I was deeply concerned as I support Michaels purpose to confess his sexual orientation publicly, and as a workmate who is privileged to have learnt about workplace miscellanea in college, I have decide to address the issue with both the staff and management.I would the likes of to explain to my workmates that sexual orientation is not a conscious choice that can be voluntarily changed as it emerges in early adolescence without the individual having any prior sexual experience. It is estimated that 5% of the over three hundred million Americans are LGBT and are estimated to contribute over $835 billion to the consumer market in the US annually. I am concerned that his decision to come out might affect his future prospects as reason from research indicates that gay men ea rn 10 to 32% less than similarly qualified heterosexual men. There is proof that discrimination diminishes productivity, job satisfaction, and mental and physical health of all employees (Mucciaroni, 2008).It is clear that Michael is a victim of heterosexism as he is being subjected to stigmatisation based on his subscription to nonconformist behavior, identity and relationship. The gossip amounts to exclusionary behavior towards him meant to gang-up and isolate him. Isolation is associated with mental distress and might, therefore, jeopardise his mental health. Several researchers have associated heterosexism with suicidal tendencies, psychological distress, anxiety, depression and insomnia. Heterosexism is negatively related to the satisfaction with life and self-esteem which in turn wedge productivity (Mucciaroni, 2008).The reputation for discrimination can negatively impact our organizations ability to attract and retain clients and customers as well as staff. Research by Harr is Interactive has demonstrated that over 70% of gays and over 40% of

The federalist paper #51 and American Politics Essay

The federalist paper 51 and American Politics - Essay exerciseThe political system was proposed to constitute the Office of federal President, Office of the Federal Vice President and sexual intercourse made up of Senates and category of Representatives. Powers were divided across the political system to hinder one take aim of the political system to make decisions without new(prenominal)s approval and consent. Government system was also divided to comprise executive, law-makers and judiciary. Now, to avoid over allegiance of judiciary to the executive, Federal paper 51 provided room for public to choose the qualified Federal judges in all states of America. Also, to avoid dependence and subjection of the judges by the mercies of the public, not all citizens were allowed to vote unless just a section of the members of a state. According to Janda and Goldman, settle were also set to serve under permanent basis upon successful election to the judiciary (34). Federal paper 51 also ensured that members of particular branch of government depended on other branches for compensation, and this was destined to make some degree of independence on the operations of the arms of government. Federalist paper 51 made it tight up to date for any arm of government to perform functions or exercise powers outside the governing body framing. To enhance this, the Federalist paper51 ensured that the constitution gives each branch of government tools and personal momentum to rid of usurpation of power by the other (Janda, Goldman and Hula 10). The Federalist paper 51 also defined the contribution of government to the people of the US and vice versa. In the paper, government reverberateed the image of the nation and was obligated to gaze tender-hearted rights. Citizens were also set to obey the government and for this reason, security measures were set to protect the government from maltreating the citizens and later(prenominal) from mishandling or subjugating the g overnment. This is the main reason why the American government does not make decisions that deteriorate human rights and that the public will also have no direct liberty to seek for the impeachment of executive concept to underperform (Janda and Goldman 6). The Federalist paper 51 provided the way to shape the American government as it gave balanced thorough powers to all levels of the government and ensured that every action by the members of a given level fully reflect the interest of the public. Every level of government was also given the opportunity to dispute actions of members at the other levels in case the actions go against public interest. Executive has powers to censure judiciary but will provided succeed upon justification by the legislature (Janda and Goldman 18). Legislature also has certain powers to present and pass bills but the success must rely on the Presidential signature with thorough speculation of the public interest. In order to protect the executive fro m the immense mercy of the legislature, Federalist paper 51 proposed for the subdivision of the congress into Senate and House of Representatives. Decisions or bill made by either divisions of the Congress relied on the approval of the other division before being forwarded to the president. However, the paper also provided circumstances where the Senate could work directly with the executive without necessarily seek the participation

Funding cuts due to technology in educational environments Essay

Funding cuts due to engineering in educational environments - Essay casefulYet, many of these employees have worked for your institution for years, some are over the age of 55, several have document physical disabilities, and 25% are ethnic minorities. About half of these employees are part of a well-set union, the other half have worked for senior administrators in the organization who have given them glowing one-year pass overs, and three are personal friends of the Board/individuals who hired the CEO. An unknown senior staff member leaked the report to the media and now the internal and external communities are in an uproar.Your CEO called you to her office and has given you 48 hours to give away and analyze the critical implications and issues if she decides to move forward with this action. She requires a clear, concise and persuasive essay presenting your analysis and your nimble and long-term recommendations. She insists that your recommendations be based on research an d theory in leadership, change management, communications, interpersonal effectiveness, and the policy-making realities of implementing this change if she decides to go forward with it.In todays society, organizations undergoing technology-driven transformations must fully comprehend that technology is only one of a variety of inter-related workings which drive organizational performance. A multi-system viewpoint of organizations highlights the interdependencies amid an organizations technology, structure and culture, and how these affect organizational processes and behaviors. Thriving technological innovations necessitate that either the technology be created to perish the organizations current arrangement and culture or that the organizational arrangement and culture be remade to fit the variety of the new technology. Therefore, the desired effects of new technology are most often realized in organizations and are able to execute the further changes that are required to maint ain an overall fit.The author, as the late

Operations Decision - Determine the market structure in which the Term Paper

Operations Decision - Determine the market structure in which the low-calorie forage company operates - experimental condition Paper ExampleMore so, the troupe intends to sell its products at a fair market, targeting individuals from all socio-economic background. The corporation is different from its competitors because it sells low calorie foods that argon very tasty and look good. More so, most individuals decoct on healthy foods, this in return makes the go with outshine its competitors who sell high calorie foods. The Company has planned to expand its clientele by opening up other branches in nations such as United States, France and Spain in the next 3 to 4 years.Most individuals in the United Kingdom are concerned about their health, thus prefer low calorie food. Therefore the Company has an added advantage over its main competitors who mainly sell high calorie food such as Mac hot up and KFC. The product is consumed by individuals from all socio- cultural background, and most buyers range from ages 20 and 55. In addition, women are the ones who in the main purchase the products, thus the Company highly concentrate on the female population (The Times 100, 2014).These are external and internal factors that may affect the marketing opportunities of the Company. SWOT analysis identifies the strengths, weaknesses, opportunities and threats, which are essential in determining actions or aspects that are necessary for the marketing plan.The Company strives to make simple and good food in a more sustainable way and at the same time meet its task goals. In order to achieve the above stated aspect, the Company ensures that it is able to balance the four study elements of the marketing mix. A service or a product will incorporate a distinguishable marketing mix. More so, the right mix will result to the achievement of the stated goal, which may gravel about customer satisfaction. Marketing mix constitutes of four Ps, which include price, product, prom otion and place. In this case, the Companys product ought to taste and look good

Management, Work and Society Essay Example | Topics and Well Written Essays - 3750 words

Management, Work and Society - Essay ExampleIt also gives an idea of about when and how the recognition and amount of intangibles assets atomic number 18 d bingle in a business corporation. Further it also elaborates the condition needed to be an intangible asset. The paper thoroughly describes elements associated with intangible assets like why corporations purchase or internally develops them and what argon the examples of intangible assets. Furthermore the paper describes value of intangible assets for a business corporation. Nowadays it is a rattling sensitive argona regarding accounting of intangible assets in a business combination. Further it also shows the vastness intangibles assets held by the acquirees business while going for business combination. It also describes the growing importance of the unlike types of intangible assets like homo resources, technology & etc. It also helps us to understand the basis of military rating of an intangible asset in the context of sports players in corporeal teams. It highlights the trend of buying sports teams by the corporate houses and naming them after their name. These corporate houses treat these sports teams and their players as intangible and their valuation is major concern for them (Cohen 2011). nonphysical assets Intangible assets tail end be defined as non-monetary assets which good dealnot be seen, touched or measured physically. These are identified as separate assets and are created through time or efforts. Hand and Lev (2003) has stated that intangibles can be identified in two basic forms viz. legal intangibles and warring intangibles. Legal intangibles comprises of copyrights, patents, trademarks whereas competitive intangibles comprises of various activities related to the acquisition of knowledge , various collaboration activities, leverage activities, various structural activities, human capital, competitive advantage etc. Legal tangibles are generally called as intellectual property and the one who possess these assets have the legal right to defend these assets in the court of law. On the other progress competitive intangible assets cannot be owned legally but are of great importance. It has a use up influence on the effectiveness, productivity, costs, revenue, customer satisfaction, market value and overall performance of an organization (Hand and Lev 2003). Intangible assets can also be categorized as the one that are being included for the accounting purposes and are included in the balance sheet of the companies. Such intangible assets include licenses and patents, purchased goodwill and capitalized R&D costs. The other category includes the intangible assets that are not being considered while accounting and are considered assets from the economic science perspective. Various intangible assets that are generally excluded under accounting rules includes staff training, brand value, the development of IT systems, and customer networks. As per IAS 38 an intangible asset other than goodwill can be defined as non-monetary asset which do not have any physical substance. An asset can be accepted as intangible asset only if it is expected to yield future economic benefits and

Teachers' Perception of Leadership Essay Example | Topics and Well Written Essays - 12000 words

Teachers Perception of Leadership - Essay ExampleHowever, they all agree that measuring railway line ecstasy is challenging because teachers are not in harmony with what satisfies them throughout their vocation. In spite of its difficulty to measure, investigators acknowledge that the degree of teacher satisfaction directly affects the conditions stability, the quality of instructions and hence the overall climate of the school (Bogler, 2000 Richards, 2003 Woods & Weasmer, 2004).Chapter 1Introduction1.1 Literature ReviewResearchers examined the different qualities in a atomic number 82 that are desired by teachers (Haser & Nasse, 2003 Nir & Kranot 2006 Jorissen, 2002 Richards, 2003). Richards (2003) compared the needs in terms of principals behavior of three groups of teachers - those with 1-5 geezerhood experience, those with 6 - 10 years and those with 11 years or more(prenominal) of teaching experience. Richards utilized a phenomenological study and discovered that the c ommencement exercise teachers cited emotional make and safety as their main need. Teachers with 6-10 years valued deference as professionals as the key element in their job satisfaction while those with more than 10 years regarded respect for their knowledge and experience as their oldtimer need (2003, p.12). However, support for the teacher was the main factor in influencing teachers satisfaction for the wide-cut range of teachers. Richards (2003), like Woods and Weasmer (2004), concluded that teachers at all stages in their career agreed that support in relation to parental confrontations, as well as in student... Researchers examined the various qualities in a principal that are desired by teachers (Haser & Nasse, 2003 Nir & Kranot 2006 Jorissen, 2002 Richards, 2003). Richards (2003) compared the needs in terms of principals behavior of three groups of teachers - those with 1-5years experience, those with 6 - 10 years and those with 11 years or more of teaching experience. Ri chards utilized a phenomenological study and discovered that the beginning teachers cited emotional support and safety as their main need. Teachers with 6-10 years valued respect as professionals as the key element in their job satisfaction while those with more than 10 years regarded respect for their knowledge and experience as their chief need (2003, p.12). However, support for the teacher was the main factor in influencing teachers satisfaction for the entire range of teachers. Richards (2003), like Woods and Weasmer (2004), concluded that teachers at all stages in their career agreed that support in relation to parental confrontations, as well as in student discipline were of primary election importance for teacher retention and teacher job satisfaction. Other investigators have identified what teachers expect from their ecesis and their perception of their behavior. Factors affecting teachers satisfaction included the attitude of the principals toward them, the satisfaction of informal peer group relationship, license in planning work and the opportunity to participate in planning policies which affected them.